We were recently asked to develop a new creative campaign for Magners Irish Cider to promote that you can now get Magners Draught on Tap in Australia.
The concept we came up with was to produce a hero image of a Magners Draught tap growing out of an apple tree in an orchard along with the tagline of “Magners on Tap… Just as Nature Intended”. Developing this copy and imagery concisely and elegantly communicated that Magners cider is:
• A 100% natural product made from Irish Apples with no preservatives added
• Draught Magners is shipped in barrels directly from Ireland, ensuring this is also the freshest way to
drink Magners - as if the cider were poured straight from the apple tree
• Served from the tap is the best way to experience Magners - the way nature intended!
With this imagery we developed a suite of POS materials that you might have admired lately in your local boozer!
We were recently approached by Suntory Australia with the task of designing their new corporate website. The brief was to design an easy to use, contemporary website that reflected the Suntory brand and showcased its unrivalled portfolio of premium brands and award-winning training programs.
Details: 360 Oxford Street is a new development perfectly positioned within the West End of Bondi Junction’s business and retail precinct providing professional office and retail space for lease. Storm was recently approached to develop the identity, signage, launch brochure and website for this innovative, new development.
Inspiration for the identity was drawn from the spectacular vertical garden wall and the sustainable design features of the building. Furthermore, the stylized leaf motif represents the green spaces nearby and the carbon footprint savvy neighbourhood.
This beautiful A4 roll fold launch brochure was designed with the purpose of being presented to potential purchasers and investors. The pages all have a smooth matt texture that has been accented with Spot UV areas that make the green type and cover images jump out of the page. The brochure features text and imagery about the development and a custom designed map highlighting the amenities and attractions of the surrounding area.
The single page website was designed to support the launch brochure and features information about the development, local area, floor plans and a downloadable brochure. The website has also been built with a content management system so that the text and images can be changed and edited with ease by the client.
Details: Storm Creative recently helped to launch Haverick Direct, a new venture from Haverick Meats to sell their restaurant quality meats direct to the public for the first time. There has been a lot of talk about quality meat at wholesale prices of late in the media. So timing could not have been better.
Working closely with Haverick’s owners, Storm developed a comprehensive launch strategy after researching and identifying the market and buying cues. Storm then created an identity for the business to cut through to the correct market and the ongoing campaign continues to roll out including:
• Targeted geographical and demographic media placements
• Strategic signage
• Website additions with dynamic database capture and management
• Weekly targeted email offers
• Devices to measure and report on results
The result? See for yourself! Head down there any Saturday between 9am and 2pm and you will be hooked like the hundreds of customers already turning up each week after just 1 month.
The hot tip? Sign up to the mailing list for legitimate email deals offered to that list only.
Check out www.haverickmeats.com.au/direct for more info
Details: Hands-On Systems is an Australian-owned company that specialise in the supply, implementation and support of Microsoft business management systems and Microsoft-Partner IT infrastructure hardware and software, providing their clients with complete IT solutions. They are a Microsoft Gold Certified Partner, the highest Microsoft certification, with four major Microsoft competencies.
They recently approached us to design their new corporate website. the site is packed full of features, including:
• A custom-made design using HTML/CSS with custom integration into the client’s preferred Content Management System, including adding Side Panel functionality and Video Upload functionality.
• “Click to Talk” functionality allowing users to chat with sales support online in real-time.
Details: Each year, Storm takes great pleasure in designing and printing the annual report for Interaction Disability Services. IDS is a fantastic organisation which empowers people living with a disability to be fully included in their community and to achieve their greatest possible independence and autonomy. They provide outstanding service to people of all ages and from a variety of backgrounds.
Details: Haverick Meats likes to wrap up the year by sending a card and small gift to special customers.
This year Storm created a smart knifeline for their card in a cow print which revealed parts of the inside of the card - creating two messages in one. The printed cards were sent out with a branded desktop calendar, ready to see in the new year.
Details: Well targeted Web Banners are a great way to get your product out there. We make plenty of these throughout the year - all different shapes and sizes, some static and some animated. They are quick to produce and they can be a really effective marketing tool. Below is a selection of recent Banners that we have done.
Details: Campari recognise that vehicle graphics provide high visibility for a brand, a moving billboard of sorts, and what better car to represent the famously Italian aperitif than a brand new red Alfa Romeo! With that decided, we designed and customised this classy Campari branding to marry these two iconic brands.
Bel Bambini is featured in the Sydney Morning Herald on Saturday November 28th 2009,
as one of the top 10 Websites in Australia to purchase gifts.
Design: Branding, Website, Car Graphics
Details: Bel Bambini were referred to Storm Creative earlier this year.
Their business is a newly established children’s clothing and gift retail store.
They wanted to expand their scope and communicate to a larger customer
base - by going online.
As with all projects, our first port of call was to get to know the existing business
and the culture behind their success. Having experienced this, we developed the
store’s branding to communicate the unique personality of the store in the design
of the website. We wanted to create something completely unique for our client.
Bel Bambini’s website is a fully functioning online store, complete with a diverse
range of great products, user accounts, shopping carts, product search consoles,
best seller lists, newsletter subscriptions, CMS and more!
To support the site and to boost the brand’s exposure, we also produced vehicle
graphics and business cards.
Details: Creating a campaign using the infamous Friday the 13th to promote Opal’s new drink, Opal and Energy. Without moving too far away from Opal’s established look and feel, we had to create a campaign that would re-vitalise the brand and create excitement for the new drink. Various point of sale merchandise were developed to promote the ‘gift with purchase’ available during the promotional nights.
Details: Designing a romantic logo for James Day to represent all aspects of his business. The brief was to design a logo that brought together all of James’ specialties including Portrait, Engagement and Wedding photography as well as his new interest in cinematography and the moving image.
Details: Haverick Meats know a great advertising opportunity when they see one! That’s why they asked us to design for them a variety of lively email signoffs showcasing their website’s live Dry Aged Beef camera, their exclusive stock of Spanish Jamon and some snaps of their culinary clientele. Haverick Meats like to update their signature regularly for a consistently fresh message.
Details: Designing creative approach, developing stationery as initial pieces of collateral
& production management. Brief was to design a cheerful, eye-catching brand for our client’s
contemporary optical clinic.
Type: Branding - Style guide, trade presenter, stationery, powerpoint template, POS display and cup design.
Details: Naming the product, designing creative approach, developing collateral & production management including art directing a product photoshoot. Brief was to design an attention-grabbing, youthful brand for our client’s smoothies, frappés and hot drinks.
We are now offering editable customised E-Flyer templates. This new technology allows you to populate and send your own E-Flyers any time you like, providing you have internet access. We can design just 1 or a variety of templates using your business’unique branding, which you can write straight onto so that your e-flyers look consistent but feature new and exciting entries, written by you, for your customers. You can add as many images as you like and you’ll never have to worry about forgetting an unsubscribe link again!
At the beginning of this year Storm had the opportunity to design a branding scheme for a new Melbourne-based company. Once it launches, “Unique Ingredients” will be importing the premium ingredients from around the world, and supplying boutique wholefood stores throughout greater Melbourne. For this branding project we drew inspiration from designer cookbooks, organic produce chains and gourmet food packaging, to mould a design scheme that would appeal to both the wholesaler and consumer.
Each year ‘COS compiles a new major full line Catalogue and Storm again had the privilege
of pitching ideas for their front and back covers. We were given a tagline that we were to base
our ideas on; “Our vision, the best customer service for office products in the world”.
The winning concept was to photograph a scenario in which “emergency” office supplies were
required. We chose an office worker running out of toner at a critical moment, as the scenario
and ‘COS saving the day with a timely delivery. We chose to show this from 2 perspectives -
First person from the office worker’s perspective on the front cover and then to reveal the full
story from the perspective of the delivery driver showing the office emergency on the back cover.
Note some award winning cameo appearances from some of the ‘COS team in this scene!
2008 was a special year for Tyrrell’s Wines as it marked 150 years since the first vines were
planted at Pokolbin in 1858. To celebrate this momentous occasion they singled out three
wines for special release.
Each wine represented a milestone in the Tyrrell’s story and Storm was set the task of designing
a presentation solution that would represent the gravity of this once in a lifetime event.
We output this exclusive hand made presentation case for the three super premium wines
that are not available to the public, complete with a booklet outlining the merits of each wine
and the family history surrounding them. The cases & booklets were produced locally
within a specific budget and timeframe.
MAGNERS NEW 330ML BOTTLE TRADE PRESENTER & PRESS ADS
Storm Creative recently had the privilege to work with Magners Original Cider to
launch the new 330ml bottle to the Australian market. To help introduce this handy
new bottle, Storm was asked to come up with a killer slogan to head up the campaign.
The headline “The Original pint, now comes pint sized…” was developed as a fun
and clever way to communicate a number of key messages quickly and effectively.
Watch out for this creative across a range of media over summer.
TYRRELL’S WINES PINOT NOIR CHARDONNAY BRUT GIFT BOX
Storm has recently had the opportunity to work with Hunter Valley winemakers, Tyrrell’s Wines.
To celebrate this family owned winery’s 150th anniversary, we have been working with them on a
number of special projects. A notable example was the Pinot Noir Chardonnay Brut Gift Box which
will be in stores just in time for Christmas. Tyrrell’s wanted a unique packaging solution, designed to
showcase this premium product. Drawing on the current bottle’s look and feel, we used gold and silver
foiling. The result was a gift pack that would look spectacular under any Christmas tree this festive season!
Each year, Storm takes great pleasure in designing and printing the annual report for Interaction Disability Services. IDS is a fantastic organisation which empowers people living with a disability to be fully included in their community and to achieve their greatest possible independence and autonomy. They provide outstanding service to people of all ages and from a variety of backgrounds. Check out this year’s report - fresh off the press! Also, keep an eye out for the great photos by James Day.
Web design is a very important part of Storms business mix and something that we really
enjoy doing. This website for leading interior designer and sculptor Thomas Bucich was
designed to draw focus to visuals of his work. The designs and textures found in his interiors
speak for themselves, negating the need for extensive written explanation. His numerous high
profile interior design projects and exquisite furniture collections were compartmentalised
within the site for easy navigation. It was important to capture Thomas contemporary style
in the colour palette, graphics and movement of his website. We updated Thomas site recently
to keep it up-to-date and fresh. By uploading new projects and downloadable PDFs of items in
his collection, Thomas is able to keep his website dynamic and interesting.
Thomas Bucich and Mark Sampson often collaborate to produce integrated interior & graphic
design solutions at grass roots level on commercial projects. This results in well thought out,
comprehensive and slick overall branding of a business being consistent from the logo to the
interior finishings. (Contact Mark Sampson for more information on 9698 2044)
Arcon Australia are a major construction, interiors and project management business who came to
Storm in need of a new look. They brought some strong design elements to the table but wanted a more
complete brand to really stand out. They have created outstanding landmarks such as King Street Wharf
and Flying Fish Restaurant and wanted to boost the quality of their brand to match the premium nature
of their business. We came up with a strong creative direction for Arcon and have been gradually
transforming their media presence and outdoor advertising by working with them to design Press Ads
and PVC Banners.
Presented with the challenge of producing a large 2 metre high x 6 metre long wall graphic
for the Whitehorse Hotel in Surry Hills that had to be acoustically approved by Bose and
also had to hide some noise absorbing materials behind it, we really had to think it out.
After speaking with a wide range of industry contacts and testing a number of systems, the
solution was a combination of a specially developed frame and dye sublimated fabric from
a fashion industry specialist that could print wider format fabric than the average producer.
This proved to be a really popular system of applying wall graphics that is not only
affordable, easily updateable and washable but can also be printed to any length, that we
have had a lot of interest from the industry in.
The Triforce Group of companies is one of the largest purchasers of IT equipment in Australia, specialising
in the procurement and distribution of name brand IT hardware, software and communication equipment.
Presented with the opportunity to re-brand the company, Presented with the opportunity to re-brand
the company, Storm developed the direction of modern, futuristic laser creative and a new tagline.
The creative was designed with a heavy web presence in mind and had to work both in print and be
adaptable enough for animated online media.
Watch for the online branding releases for this company in the near future!
Campari International Magazine includes a section each month, dedicated to featuring a top
restaurant from around the world. For Issue 21, Storm wrote the copy and shot the images
for two double-page spreads featuring Otto Ristorante, Wooloomooloo Wharf, Sydney.
We arranged the on-location photo shoot and Art Directed some unique shots of this
amazing restaurant with the help of Camparis Brand Managers and Otto staff.
We were recently asked to create a double-page press ad, to be featured in a bar and bartending
industry trade magazine, showcasing the portfolio of whiskies carried by one of our clients.
The brief was to create an ad aimed at the bar and bartending industry that showed the size
and diversity of the range of products they carry in an informative and interesting way.
The client carries Irish whiskey, Scotch whisky and Japanese whisky in their portfolio, so we had
to do a crash course on the world of whisky. The research we did on all the various distilleries and
their locations showed us just how much where each whisky is made affects its characteristics, which
helped us come up with the concept for the ad. There is a common factor that links all the various
distilleries in all three countries - they are all built near sources of very pure, natural, fresh water.
We therefore decided to illustrate this fact by choosing a well-known landmark from each country
that is built next to a natural fresh water source and retouching them together to create a seamless
panoramic image. The sites we chose were Kylemore Abbey in County Galway, Ireland, Eilean
Donan Castle on Loch Duich, Scotland and Kinkaku-ji Temple near Kyoto, Japan. We selected a
stock image of each site, making sure that they would work with one another within the context of
a single, panoramic landscape and set to work in Photoshop.
The result is the below ad – and were really quite proud of it!
Since opening in Wahroonga recently, Kokoh cafe has become a hub of activity. The cafe has
had an immediate impact on the Sydney suburb stirring up the locals with its designer look and
featuring hand made Belgian Chocolates.
Kokoh is another integrated interior and graphic design collaboration between Storm Creative
& Thomas Bucich Design. Working together from conceptual drawing board stage, the overall
design was created holistically with an integrated approach rather than as independent creative
elements. This delivers a uniform and strong branding direction from chairs to menus.
Check out Thomas Bucichs website for examples of other collaborations including the highly
designed Equilibrium Hotel in Sydney citys World Square. www.bucich.com
1800 Tequila is a super-premium Tequila that is made using the same ageing techniques that were
used to produce the first expertly-aged tequila in the year 1800, hence its name. We were asked to
design a brochure to best highlight the history and quality of 1800 Tequila to mark the entire 1800
range being available in Australia for the first time.
Due to the quality of the product it was showcasing, we really wanted this brochure to be a bit
special. The unusual shape of the bottle inspired us to create the die-line that made up the fold-
over flap that makes this brochure so distinctive. We used documents and print-outs provided by
the client to write the copy, tasting notes and product information. We decided on a deep, rich black
for the brochure, to reflect the super-premium nature of the tequila and also to make the images of
those distinctive bottles really stand out. To enhance this effect even further, the brochure was
finished with an all-over matt celloglaze which made it feel fantastically smooth to the touch.
This effect was paired with a gloss spot-varnish over the bottles which really enriched the colours
of the tequila bottles and made them jump off the page.
This beautiful brochure was created for Primary Health Care Ltd. to represent the many facets of
the company. It was to be a high-quality production with the purpose of being presented to
potential investors and private clinic owners interested in joining the Primary Health Care family.
The pages all have a smooth matt texture that has been accented with Spot UV areas which make
the blue panelling and cover images jump out of the page. The contemporary typography and colour
choices bring Primary Health Care Ltd up to date and convey the companys cutting edge technical
advancements within the medical industry. Keep an eye out for the covers slick gatefold design.
Each year Club Suntory participates in the Australian BarShow, the event at which the
Bar and Bartending industry gets together to catch up, exchange ideas and become
up to speed with new products. Storm creates DVDs like this for professional exhibition
image and presence. This particular DVD, outlines the club, its range of benefits and products.
Every now and again the opportunity to design some vehicle graphics comes our way.
Check out these Toyota Hilux Graphics that we did for Jagermeister in conjunction with
the Jager Uprising Campaign and the new Jagermeister signage for the Annandale Hotel.
COMPLETE OFFICE SUPPLIES VAN FLEET
Over the past few years we have designed a variety of van graphics to assist COS with its
progression as a brand. The vans are used frequently by Complete Office Supplies to deliver
stock to their wide customer base. It was important to keep the van fleet up to date and
POPCAKE VAN WRAP
Popcake is an innovative automatic pancake machine company. As they went about
expanding their machine ownership they sought to promote their machines in style.
We came up with an eye catching van wrap that ensured Popcake would get noticed.
Coming up with an entire promotional scheme for Grand Marnier is always a great treat for us at
Storm. For this promotion we sifted through the brands meandering history and increasingly
prestigious reputation and crafted a promotion that was tailor-made to match this fine liqueur in
both luxury and quality.
We explored the brands rich French heritage and the graphic styles of the late 1700s so as to
encapsulate the glamour and finery of Grand Marnier in the advertising campaign.
PRIMARY HEALTH CARE LTD SOUTH AUSTRALIA PHOTOSHOOT
Creating a diverse image library for all of our clients is something that we focus on at Storm.
We find that some of our best designs stem from the thorough visual reference systems that
we progressively build up, the longer the client is with us. Primary Health Care Ltd recently sent
us to South Australia to photograph the cutting edge technology and advanced architectural
designs of their new medical centres.
We were recently approached with the task to improve the award-winning Martin Millers Gins
media presence. We put on our British thinking caps and navigated our way to a design solution
that would convey the journey undertaken by the makers of Millers, to source the purest water
in the world and to create a truly sublime Gin.
The brief we received from Affluent Publications was to create a look for The Save Page and all the accompanying items necessary, to explain and promote their concept to prospective advertisers. The idea was to create a vibrant brand that stood apart from cheap-looking voucher-based competitors.
The solution was to create an eye-catching logo and succinct tagline and then develop a correlating design style that could be applied across other media, to support them. We focused on a marketing pack including everything you could want to know about The Save Page. All the information was printed on individual sheets that you could PicknMix, which meant that it was possible to personalise each presentation to suit the scenario. In addition to this, we also created a large distribution map, corporate stationery and business cards for the everyday running of the business.
Never before has something made out of mashed up wood become so gloriously refined.
The brief was to create a promotional piece for Avon Graphics to show off the exquisite effects,
precise detail and diversity of their extensive portfolio of embellishments.
Each treatment whether it be the gold, blue, pink, copper, purple or gradient foils, smooth embossing,
iridescent pearling or spot varnish all featured here, twinkles in the light a slightly different way,
taking this design far beyond the normal creative constraints of commercial packaging.
Each side represents a different Season, all of which have inspired the illustrations, textures and colour palette.
The embellishments provided Storm with an exciting pre-press challenge and promoted this piece beyond mere
packaging, into the realms of Art.
Last Friday, Storm and some of our clients enjoyed a fun-filled day out on Shark Island on Sydney Harbour.
We made friends with the Matilda ferry operator, spread the giant picnic rugs and treated ourselves
to some Mediterranean delicacies! Marks individually personalised home brew was a great hit,
not to mention the French Champagne and exquisite array of meats and cheeses.
We all had a wonderful day and it was a great pleasure to host such an unpredictable Christmas party.
Many thanks to the Andrews family at Haverick Meats for the world class Spanish Jamon!
The COS Catalogue brief required a complete design overhaul. The look and feel of COS were reconsidered
and we worked at producing this extensive catalogue as an introduction to the new style. The catalogue was designed to reinforce the companys family values and Australian pride whilst bringing the brand up to date and
creating a complete scheme that could be applied to all of COSs printed material and product promotions.
COMPLETE OFFICE SUPPLIES CATALOGUE COVER
Met with the challenge of producing the cover photograph for Complete Office Supplies Catalogue,
we found that the best solution was not to use one, but all of them.
Below are some images of the design elements we created. The symbols pointed out useful product attributes such as most popular items, new products and planet friendly brands. The colour coding gave the overall look a bubbly feel and made it easier to find what you were looking for.
James Day is a young and talented photographer who came to Storm in order to have us create a new
brand for his business that would set him apart from the competition.
After spending some time getting to know James, we realised he would need a strong, fresh, funky brand
to compliment his energy and creative spirit.
The other photographers in the area he came from all had very similar websites utilising a very traditional
-wedding photographer- look and feel.
James wanted us to create a brand and website for him that would instantly set him apart and show people
there was another approach to a photographer at your wedding, one that was fun and innovative,
yet still delivered the highest quality product.
Storm was invited to pitch on ideas and directions for the Glenfiddich PR Kit. We had to convey a
number of important messages in the 1 kit that we had to communicate within the client’s budget.
1. ‘Every Year Counts’ in the maturation process of 12YO, 15YO and 18YO.
2. We had to encourage the recipient to try the product
3. We had engage the recipient to learn about the product
The idea that won us the pitch was a Glenfiddich ‘Time Capsule’.
The kit was a branded, sealed metal capsule that contained 3 separate layers to represent each of
the 3 years that the product was bottled. We created a story of travelling down through the layers
of time by engaging the recipient to unravel and explore each year’s contents.
• Miniature bottles of 12YO, 15YO and 18YO Glenfiddich
• Postcards for each year. These depicted an event from the year that the product was bottled to
personally connect with the year. For example, 1995 featured an image of Jason Donovan and Kylie
Minogue as this was the year that Jason Donovan collapsed at the Viper Room and Kylie continued
to develop into a star with the release of “Where the Wild Roses Grow” collaboration with Nick Cave.
The postcards also contained tasting notes and other important product information.
• A Glenfiddich branded glass and fresh ingredients to make a Glenfiddich mixed drink.
• Glenfiddich “Every Year Counts” post it notes for your desk to keep the branding on top of mind.
• A personalised introduction card to set the mood.