OPAL FRIDAY THE 13TH PROMOTION
Type: Campaign
Details: Creating a campaign using the infamous Friday the 13th to promote Opal’s new drink, Opal and Energy. Without moving too far away from Opal’s established look and feel, we had to create a campaign that would re-vitalise the brand and create excitement for the new drink. Various point of sale merchandise were developed to promote the ‘gift with purchase’ available during the promotional nights.
